RCS takes messaging to the next level with advanced, interactive features compared to traditional SMS and MMS. It supports a richer user experience, allowing you to send longer texts, high-resolution images, videos, and interactive elements - bridging the gap between businesses and consumers.
Simply put: SMS is perfect for short, critical messages like alarms, reminders, verification codes, and alerts. RCS, on the other hand, is the ideal choice for interactive campaigns, multimedia content, and engaging customer dialogues.
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RCS has three different categories, and all feature a verified sender:
RCS Basic – similar to a standard 160-character SMS but also includes read receipts.
RCS Single – allows you to include images, documents, and videos, as well as up to 3,072 characters.
RCS Conversations – like RCS Single, but with the option to include up to four pre-programmed buttons.
In general, RCS pricing can be divided into three different tiers depending on the type of message you send:
RCS Basic – the same price as SMS.
RCS Single – Costs 1.5 times an SMS. However, this works out cheaper in the long run if you send long messages, as you avoid paying for multiple concatenated (concatenated) SMS messages.
RCS Conversations – costs 2 times an SMS. With this model, you only pay for the very first message. After that, you have free access to both send and receive messages within the same conversation for the next 24 hours.
No. RCS involves much more complex communication, so this API is more intricate.
No, you don't need any external or special app. RCS messages are received directly in your phone's standard, built-in messaging app.
No, it uses phone numbers (just like SMS).
